In the quiet corners of the Isle of Wight, where tradition meets craftsmanship, Sussex Sash stands as a beacon of expertise in the repair, refurbishment, and replacement of traditional joinery wooden sash windows. As artisans preserving architectural legacies, they approached Island Web Design (IWD) for a digital facelift, seeking a modern touch to complement their timeless craftsmanship.
In our initial rendezvous with Sussex Sash, it became clear that their digital presence required more than just a cosmetic makeover. Beyond the need for a sleeker website, the client grappled with email issues, an outdated Google Business Profile, and a dormant Facebook page. These challenges presented a canvas for Island Web Design to not only design a visually appealing website but also address the underlying digital inefficiencies.
A thorough examination of the existing website uncovered structural flaws, sluggish mobile performance, and a lack of SEO finesse. The absence of meta titles and keyword-deficient page titles hindered on-site SEO, missing opportunities to climb search engine rankings. Moreover, the Google Business Profile, though created, languished in oblivion, violating guidelines and missing out on the potential for local visibility.
On the positive side, Sussex Sash had earned accolades from FENSA and Which?, accumulating a trove of 5-star reviews via the Which Trusted Trader scheme. Leveraging these triumphs, Island Web Design proposed a comprehensive plan to rejuvenate Sussex Sash's digital footprint.
We proposed to devise a multifaceted solution to breathe new life into Sussex Sash's digital identity:

Starting towards the end of November 2023, Moose Digital Media and Sussex Sash worked hard to approve a new logo and create a new website.
We always start with the PC version of the website, which was then submitted to our client for approval and sign off, which the client was happy to do after a few edits and refinements. At this stage, we optimise the site for tablet and mobile view.
Once completed and ready for publication, it was at this stage we discovered the previous webmaster never had full control over the domain and that no email hosting had ever been set up, instead using forwarding to the client’s Gmail for all email traffic (this is a bad idea for so many reasons!).
However, after some digging around, we managed to locate the domain and get it transferred to the our servers. We were now able to publish the site and set up some robust email hosting at no extra charge to our client.
Overall this was a fantastic project to be a part of. From the content we had, the research we did and interaction we had with our client, Sussex Sash, it was apparent that we were dealing with a company steeped in tradition and staffed by the finest experts in their field. They combine traditional craftsmanship with modern, long life timber products, to preserve architectural features in historic properties and mix period splendour with environmentally sound initiatives in the form of the materials they use to the products they provide, that help homeowners to live in energy efficient homes.
See their website on https://www.sussexsash.co.uk and if you have enjoyed this article and feel Moose Digital Media Design can help your company make a positive step forward in the digital world, please hit the button below to get in touch!