How to Get More Google Reviews and Improve Local Search Visibility

Step 1: Find Your Google Review Link

1. Search your business name on Google while signed in as the profile manager.
2. Click ‘Customers’, then ‘Reviews’, and choose ‘Get more reviews’.
3. Copy your link — that’s what you’ll share with customers.



This is your shortcut to gathering more authentic feedback from real customers across the Isle of Wight.

Step 2: Create and Share a QR Code

Visit an app such as Canva or qr-code-generator.com, paste your link, and download your QR code.
Display it wherever customers interact with you:

• On invoices or receipts
• On printed cards or menus
• In your shop window
• At your till or counter

After each sale or service, encourage customers to scan the code and leave a review. Explain how much it helps your business — people like to support local.

You can also share the link in emails or text messages to make it just one click away.

For some of our clients, we’ve designed review cards (either business card style or square cards 148mm x 148mm) featuring a QR code on one side and an offer or sign-up link on the back. Small details like this can make a big difference.

Step 3: Always Reply to Reviews

Respond to every review — the good and the bad.

• Positive reviews: thank the customer by name and show appreciation.
• Negative reviews: reply politely and invite them to contact you through your website (never post your email or phone number publicly).

Example:
“We’re sorry to hear we didn’t meet your expectations. Please contact us via yourwebsite.co.uk/contact so we can learn from your feedback and make things right.”

Even if the reviewer doesn’t respond, others will see that you care about customer experience.

Step 4: Be Consistent

One big batch of reviews isn’t enough.

Google values consistency — a steady flow of new reviews over time tells the algorithm your business is active and trusted.



Make review requests part of your everyday process. Add it to your sales or service workflow. Small, regular efforts make a lasting impact.

Step 5: Keep Your Profile Active

Reviews alone won’t guarantee top rankings.

Your Google Business Profile needs regular updates — new posts, photos, accurate details, and ongoing activity.



We can help manage this for you through our Local SEO and Profile Management Packages, which include:

• Review monitoring and response management
• Google Business Profile updates and posts
• Citation building and directory listings
• On-page SEO for your website

If you’re on a tight budget, you can still make real progress by following the steps above and staying consistent.

Make Your Business the Local First Choice

Your customers want to buy local — make sure they can find you.

By collecting regular Google reviews and keeping your profile active, you’ll climb local rankings and earn the trust of more Isle of Wight customers.

Ready to stand out in search results?
Contact Moose Digital Media — your local partner in Isle of Wight web design, marketing, and SEO.